WAYFINDING & SIGNAGE PROGRAMS

Wayfinding & Signage is not an isolated process. Beyond the placement of signs, the correct application is directly linked to spatial planning and communication. Effective signage must be in the right place, point to the most logical directions, and should only be noticeable if it needs to be consulted.

A modern system was developed to achieve a subtle blend between the two architectural styles in the vibrant city of Toronto, Canada. Black and white colors were used for uniformity and ease of contrast between areas with different lighting and visual effects. Accessibility and the diversity of visitors posed a challenge when deciding on icons, symbols, and colors.

This Wayfinding and Signage Standards Manual, due to the variety of elements that it comprises, is an ever-changing and “living document". You must always be ready to add new standards, pictograms, templates, etc. Manuals like this should be made in a way that is easy to understand not only for designers, but also for anyone who needs to interact with it at any time. They should be easy to distribute if required for a specific use, either for editing or query mode.

This outdoor system was prepared with several applications in mind. It provides details about direction and services with additional information as needed. All signs follow the same design, sizes and colors, blending with all architectural and functional aspects of the park. Proper visibility, placement and clear messages are paramount for the system to work as intended and provide the adequate aesthetic and informational solution.

A wayfinding and signage system was needed to keep the relation between the architecture and the cultural heritage of the region and help promote different areas of interest. Wood and wood-like elements were the selected materials to keep with the rustic nature of the natural parks and eco-tourism attractions and activities.

A good wayfinding signage will keep up with the Corporate Identity and support the uses of the place/location that it is intended for, such as while walking through the premises or while enjoying specific parts of the premises. While providing information and orientation, this wayfinding system is also safe, modern, family oriented and blends with the surroundings, enhancing the park experience.

This is a little town with a vast historical, artistic and natural heritage. It was necessary to present a system in a clear and accessible way, both for tourists and locals. This wayfinding and signage system was successively deployed along an established path, with key written messages, pictograms and directional arrows.